Chocolate & Chili, Good vs Evil

In a study of how we react after playing a good or evil role, research found those who play super heroes give out more chocolate, villains more chili sauce. “Our results indicate that just five minutes of role-play in virtual environments as either a hero or villain can easily cause people to reward or punish anonymous strangers,” says lead researcher Gunwoo Yoon of the University of Illinois at Urbana-Champaign.

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