![good vs evil avatars and media psychology](http://www.jennyfremlin.com/wp-content/uploads/2014/02/Screen-shot-2014-02-11-at-7.24.54-PM.png)
In a study of how we react after playing a good or evil role, research found those who play super heroes give out more chocolate, villains more chili sauce. “Our results indicate that just five minutes of role-play in virtual environments as either a hero or villain can easily cause people to reward or punish anonymous strangers,” says lead researcher Gunwoo Yoon of the University of Illinois at Urbana-Champaign.
Full Story: http://www.sciencedaily.com/releases/2014/02/140210083239.htm
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